Indentity/Brand Video

The World Movement had never published a brand video describing its mission and activities, so I led a project to create one. I drafted a script, revised it with the input of stakeholders, selected a videographer vendor and worked with them to produce it in time for our bi-annual international conference.

Social Media

I mapped out an annual calendar of social media campaigns and oversaw their execution. I also increased the speed of our responsiveness to the many crisis communications needs which democracy activists in our network have. In my first 24 months this plan resulted in a 23% increase in our Twitter followers, and a 25% increase in our Facebook followers.

Youth Voices series

This an example of one of the video programs I oversaw, called Youth Voices. A key piece of our new Communications Strategy was to elevate the voices of democracy activists we work with around the world, and so I proposed and oversaw Youth Voices as a way of giving youth activists such visibility. I recruited several youths in our network to participate in the initiative, and worked with them in a director role, giving them edits to help their stories resonate with a global audience. I also oversaw the promotion of their videos through our social, web, and email channels. This video program was the most successful content the World Movement had published on social media in the two years preceding me.

Democracy Courage Tribute to Middle Eastern Journalists Video

The World Movement’s bi-annual Democracy Courage Tribute ceremony commemorates democracy activists working to uphold democratic norms while facing personal risk. For this video I recruited a videographer who shot the interviews in multiple countries. I provided the overarching storyline and gave him directorial feedback on rounds of review.

Democracy Courage Tribute to Burmese Journalists Video

This video was also created to explain the work of a Tribute recipient to a wider audience. In this instance I worked with a team, some of whom were working from Burma in dangerous places during the protests against the junta’s overthrow of Aung San Suu Kyi’s democratically elected government, and some of the footage of protests were only shown to global audiences for the first time.

Social Media Campaign Videos

For International Wormen’s Day, I conceived of a way to visually show the “Let’s Break the Bias Against Women” theme, by inviting people to record videos breaking a pencil and then stating their hopes about how biases against women can be reduced. We published 3 such videos by women in Ecuador, Hong Kong, and Nigeria, and our campaign theme generated other videos and about 3,000 people interacting.